Sustainability News

New clothing collection activities for reuse started on March 28 (Thursday)

March 28, 2024Clothing collection

「SANYO RE: PROJECT」New clothing collection activities for reuse started on March 28 (Thursday)

Started with all directly managed stores of Sanyo and brands in some department stores, and plans to gradually expand
~ Aiming to realize a reuse business as a sustainable business ~

As part of its materiality "Efforts toward a circular economy" Sanyo has decided to use "SANYO RE: PROJECT" as the generic name for its 3R (Reduce, Reuse, Recycle) activities, and plans to start and gradually expand the collection of clothing based on reuse at all directly managed stores and some branded stores in department stores on March 28.
Through this, we aim to realize the reuse business as a sustainable business.

■Background and history

~ Fashion industry and environmental impact ~
The fashion industry has been pointed out as an industry with a large environmental impact due to the use of resources and energy, and the shortening of life cycles, and has become an international issue. In recent years, efforts to create sustainable fashion that takes environmental impact into account have been expanding.
However, according to a survey conducted by the Ministry of the Environment(*1) in Japan, 66% of clothing that consumers have given away is incinerated or disposed of in landfills, and the reuse rate is only 19%.
According to Recycle Newsletter, a specialist magazine in the reuse market, Japan's reuse market was worth approximately 3 trillion yen in 2022, continuing to expand for 13 consecutive years since 2009.

Sanyo’s store where clothing collection started「SANYO ESSENTIALS NIHONBASHI Takashimaya S.C.」

~ Sanyo's "Efforts toward a circular economy" and past clothing collection activities ~
Sanyo has identified and announced in March 2023 as one of the four Materiality "Efforts toward a circular economy" as a key issue that it should tackle. In this context, we aim to contribute to the realization of a "Resource Recycling-Oriented Society" by efficiently utilizing limited resources and recycling resources in a sustainable manner.
As part of this materiality initiative, we have recently decided to start a clothing collection activity, which is premised on reuse on Thursday, March 28, at directly managed stores and at branded stores in some department stores, using the collective name of our 3R activities as "SANYO RE: PROJECT."
In the clothing collection activities that we have been conducting since 2019, we have been recycling collected clothes and recycling them into raw materials for new clothes and automobile interior materials. However, with the new clothing collection that we are starting this time, we will reuse the collected clothes as much as possible, including resale, in order to make them last longer before they are recycled.
Through this, we aim to realize the reuse business as a sustainable business.

■Outline of new clothing collection activities at "SANYO RE: PROJECT"

Sanyo will collect clothing and general merchandise that customers no longer need at the stores of our brand on Thursday, March 28, 2024, on the assumption that customers will reuse clothing for a long time.

Overview of clothing collection activities
Recall start date : From Thursday, March 28, 2024 *Except when stores are closed
Stores implementing collection : All directly managed stores operated by Sanyo and the brands of Sanyo in some department stores
Page of stores where the program is implemented :
Products subject to recall : Sanyo's apparel, bags, and other sundries
*General goods products are limited to bags, scarves, stoles, ties, gloves, and hats.
*We do not collect heavily soiled or damaged items, underwear, swimsuits, or pajamas.
*You can collect up to 19 items per person per month.
*Please bring your clothes after washing or cleaning.
*We will not return any clothing or sundries that have been picked up (we will not be responsible for any items left in your pocket, etc. ).
Recovery benefits: 500 Sanyo Membership Points will be awarded for each purchase.
*Available at Sanyo directly managed stores and Sanyo brand stores in department stores nationwide.
*Points will be awarded by the 20th of the following month according to the number of points collected by each member per month.
*Points are valid for 90 days from the date of grant.
*In order to receive membership points for collection benefits, you will need to join either a Sanyo Membership or a Crestbridge Membership.
■Flow of collected clothing and sundries

~ Resale scheduled by summer 2024 ~

Collected clothing and sundries are transported to warehouses using venous logistics, where employees identify them. For reusable items, we plan to conduct cleaning at our partner, transport them using an artery logistics, and resell them at some of our directly managed stores by the summer of 2024.

In addition, of the collected items that we do not resell, we will recycle feathers through the "Green Down Project" for feather products that have a quality label down rate of 50% or more. The remaining collected items are reused and recycled (materials for textiles, solid fuels, etc.) through our business partner ECOMMIT Co., Ltd.

Official Web site
Clothing collection page

■Future Targets

Regarding clothing collection activities, we have set an annual collection target of 50000 sheets, with the goal of implementing collection activities in all stores except EC within fiscal 2024. Regarding sales of reused products, we plan to conduct a variety of tests as a trial period from the first year to the second year with a view to expanding from the third year onward (*2).

Based on our management philosophy of "We create social value by providing fashions and apparel that enrich the lifestyles of customers everywhere" we are committed to manufacturing high-quality products that can be used for a long time. We are committed to creating high-quality products that can be used for a long time. We aim to realize our unique reuse business as an extension of our manufacturing and promotion of long-term wearing, which involves maintenance and after-sales care.

  • 2 :Details of sales information (e.g., store names and launch dates) will be announced again at a later date
■Outline of ECOMMIT Ltd.

ECOMMIT is a recycling-oriented trading company that aims to create a sustainable society. We have our own recycling centers at seven locations throughout Japan, which collect, sort, and re-distribute items that are no longer needed. In addition, we have developed an in-house traceability system that digitizes the flow of goods. this system calculates reuse/recycle rates and reports on the volume of CO2 reduced. in this way, we provide comprehensive services for companies and local governments to promote sustainability.

Head Office:
2803 Mizuhiki-cho, satsumasendai City, Kagoshima

Date of Establishment:
August 17, 2007 (Established October 1, 2008)

Teruyuki Kawano CEO, Representative Director

Development of infrastructure and systems for a recycling-oriented society and reuse and recycling business

Official Web site:

■Outline of SANYO SHOKAI Ltd.

We are a comprehensive apparel manufacturer that pursues our business with the aim of "creating products with unchanging value in any era" based on our management philosophy of " We create social value by providing fashions and apparel that enrich the lifestyles of customers everywhere".

Head office:
6-14 Yotsuyahonshio-cho, Shinjuku-ku, Tokyo

Date of Establishment:
May 11, 1943

Shinji Oe, President

Manufacturing and selling of men's and women's clothes and accessories and sales at nationwide department stores, specialty stores and directly managed stores

Official Web site: