Corporate Policy and Management Philosophy
Corporate Policy
"Truth, Goodness, Beauty"
Founder Nobuyuki Yoshihara resonated with the concept of "Beauty in Use" advocated by Soetsu Yanagi, the father of the Mingei movement, which states, "True goodness meeting brings forth beauty. When goodness serves function, it leads to beauty." Yoshihara expressed the spirit of craftsmanship that considers the hands and processes of a group of craftsmen, stating, "Ready-made clothing based on the hands and processes of a group of technicians is a craft, that is, a world of function and beauty." As a guiding principle for our relentless pursuit of craftsmanship, the company adopted "Truth, Goodness, Beauty" as its corporate policy.
Management Philosophy
We create social value by providing fashions and apparel that enrich the lifestyles of customers everywhere.
Tagline
In 2013, we established the tagline "TIMELESS WORK." with the aim of pointing the way forward both internally and externally.
"TIMELESS WORK." represents our corporate policy of "Truth, Goodness, Beauty" as well as our goal of "manufacturing by craftsmen that provides timeless value" This message serves as a cornerstone, reminding us of our position and our aim to be a company that resonates with and is beloved by consumers.