SAKURA PROJECT

Paul Stuart, a men's and women's clothing brand run by Sanyo, supports LOOM NIPPON, a general incorporated association that provides recovery support from the Great East Japan Earthquake. The association was established with the aim of creating employment and providing extensive and continuous support for regional recovery and reconstruction.
Since 2014, we have been jointly implementing the "SAKURA PROJECT" to plant cherry blossom trees in disaster-stricken areas.

About "SAKURA PROJECT"

The "SAKURA PROJECT" developed by the general incorporated association LOOM NIPPON has been working to plant 3,000 cherry blossom trees over a period of 20 years in the town of Minamisanriku, Miyagi Prefecture, where many trees were washed away by the tsunami during the Great East Japan Earthquake, with the hope of bringing hope to children's futures by transforming it into the most renowned cherry blossom viewing spot in the Tohoku region.

Project Overall Results

At the end of December 2025

Donation count:3,010 trees

Planting target:3,000 trees(Trees planted:1,384 trees)

LOOM NIPPON official site

"SAKURA PROJECT": Click here for a video summarizing our activities to date.

Our Activities

"Paul Stuart" was deeply impressed by this initiative and wished to share the significance of the activities and the vision of making Minamisanriku Town "the best cherry blossom destination in Tohoku" with as many people as possible. To support this cause, they made donations for the purchase of cherry tree saplings. Since then, we have developed special project products and offered them at men's and women's clothing sections in department stores nationwide as well as at our directly operated stores.

The special project products, for both men's and women's clothing, were planned jointly by "LOOM NIPPON" and "Paul Stuart" with the themes of "cherry blossoms" and the "hope" that cherry blossoms evoke.

For the outer fabric of this special project product, we used premium suiting fabric from British company "Dormeuil," handled by "Dormeuil Japon .," which has been in partnership with "LOOM NIPPON" since 2012 and supports the "SAKURA PROJECT," creating a refined and elegant product.