Medium-Term Business Plan
Goals for FY2025
Net sales of ¥62.5bn and operating income of ¥3.3bn (OI margin 5.3%) are planned in FY2025.
Aim to secure stable operating income and gradually improve operating income margin.
Net sales
¥62.5
bnGross profit margin
63.0
%SG&A expenses
57.8
%Operating income margin
5.3
%DOE
4
%Strategy to Achieve Goals
Continuing Structural Reform
Improve KPIs by continuing the structural reform measures implemented in the Revitalisation Plan (organic growth)
Growth Strategy
1. Brand Strategy
- Improve brand prestige
- Optimise portfolios
2. Channel Strategy
- Promote opening of directly managed stores of core brands
- Strengthen company-wide cross-functional management
3. Marketing Strategy
- Promote OMO, transition to customer-centered marketing
- Strengthen digital marketing/CRM
4. EC Strategy
- Establish platform
- Strengthen branding + establish a system of mutual support with physical stores
Other measures under consideration (expansion of licensing business, development of overseas business, segment expansion, M&A, etc.)