2019 is the final year of the new business plan "Sanyo Innovation Plan 2017 (SIP2017)" that was announced in 2017.
Over the past two years, we have tackled a wide range of structural reform measures, such as withdrawal from underperforming businesses, tightening of stock control, and leverage/optimization of existing assets, enabling a shift to a more efficient and muscular business.
2019 is positioned as the year for accelerating the implementation of strategies for new growth. We define our stance as aiming to be a "Premium Japanese Fashion Company," and will deploy a business model that offers high quality, high added-value products at fair prices by reinforcing our branding and marketing through prodigious manufacturing expertise derived from Japanese craftsmanship.
In order to achieve this, we have defined three key strategies, namely (1) Establishment of premium brands, (2) Digital transformation, (3) M&A, capital and business alliances, and will strongly promote these strategies by proactively investing in them.
In order to realize our Corporate Philosophy, namely: "we create social value by providing fashions and apparel that enrich the lifestyles of customers everywhere," we seek the creation and maximization of customer value, and to create and provide products, sales environment, customer service and communication that fully meet our customers' needs and requests, so as to always be a company sought out by customers.