We are promoting UPCYCLING THE OCEANS, a project to collect marine waste and utilize it in new products. We are also engaged in ACT NOW! as a fashion brand to raise awareness of environmental issues.
In 2021 and 2025, UPCYCLING THE OCEANS sold UTO JAPAN T shirts. PET bottles were sorted and recycled from marine garbage collected at cleanup events in Japan. The shirts were produced through a unique route.
We are promoting the development of recycling-oriented products.
ACT NOW! approaches companies, organizations, and individuals who are interested in environmental issues or are working to solve them, and gathers at stores and outside to plan and conduct discussions and activities.
By sharing the problems that people face from their respective fields, it is a place where people can raise their awareness of the environment and find solutions to problems.

As a cross-industry initiative, in 2021 we launched UPCYCLE B Project in collaboration with Asahi Group Holdings in the clothing and food fields, proposing a sustainable lifestyle for the next generation.
In 2022, the company and Panasonic Holdings became the first apparel company to use kinari, a highly concentrated cellulosic fiber molding compound, as a secondary material to jointly develop buttons and other products with low environmental impact.
In 2023, Epson participated in the Apparel 3D Solution × Inventory-Free Business Concept promoted by Epson Sales Co., Ltd. and sold custom order dresses that reduced water consumption in prototype and inventory-less printing processes.
In 2024, we collaborated with Audi Japan Sales Co., Ltd. to launch Driving Knit, a knitwear made from recycled materials that pursues comfort and design while driving, and by collaborating on product development and sales promotion measures for more than a year, we proposed new lifestyles that lead to sustainability to more people.