History

1940-60s

Company History
Brand History

Dec1942

Sanyo Shokai established by Nobuyuki Yoshihara

May1943

Incorporated as Sanyo Shokai Ltd.

1946

Rainwear sales begun

Sep1949

Department stores sales started

1953

Launched the Duster Coat under SANYO COAT brand

1959

Launched the Sassard Coat under SANYO COAT brand

Feb1969

Head Office relocated to a new building in Shinjuku-ku, Tokyo
Current head office building completed

Dec1969

Comprehensive apparel sales started
Joint company SANYO SEWING AMERICA, INC., established

1970-80s

Company History
Brand History

Jul1971

Listed on the Second Section of Tokyo Stock Exchange

1973

Signed an agreement with THE SCOTCH HOUSE
Started selling THE SCOTCH HOUSE products

Jan1975

Shigeo Nagashima, a famous baseball coach, featured in the Company's television commercial

Jun1977

Listed on the First Section of Tokyo Stock Exchange

Feb1981

New York subsidiary established

1986

Launched TRANS WORK brand

1990s-2000s

Company History
Brand History

1991

Signed an agreement with Paul Stuart to sell Paul Stuart products

Jul1993

50th anniversary celebrations held

1994

Launched EVEX by KRIZIA brand

1996

Launched EPOCA brand

Oct1997

First store of select shop EPOCA THE SHOP opened

2001

Launched SANYO YAMACHO brand

Feb2002

Representative offices established in Shanghai

2003

Launched TO BE CHIC brand

Jun2004

SANYO DNA, periodical of Sanyo Shokai's 60 year history, issued

Jul2004

First store of select shop LOVELESS opened

2005

Launched EPOCA UOMO brand
Launched AMACA brand

May2006

Shanghai subsidiary was established

May2008

Relocated head office to Minato-ku, Tokyo

Aug2008

Eastern Japan Distribution Center opened in lchikawa-city, Chiba

Sep2008

Official online store SANYO iStore opened

Oct2009

Operation started at town shops of Paul Stuart

2010-2020s

Company History
Brand History

Dec2011

Obtained the trademark rights of EVEX by KRIZIA in 16 Asian countries, including Japan

Sep2012

Relocated head Office to Shinjuku-ku, Tokyo

Feb2013

Our tagline was designated.
"TIMELESS WORK."

2015

Launched SANYO ESSENTIALS brand
Launched MACKINTOSH LONDON brand
Launched BLUE LABEL CRESTBRIDGE and BLACK LABEL CRESTBRIDGE brand

2018

Renamed brand named SANYO ESSENTIALS to S.ESSENTIALS

2019

Launched CAST: brand
Launched STORY&THE STUDY brand

2020

Launched ECOALF brand

Mar2021

Obtained the trademark rights of Paul Stuart in Japan

Apr2022

Listing on the Tokyo Stock Exchange Prime Market

May2023

80th anniversary